Founding Member Bonus:
First 50 get a one-on-one call
with Frank.
The money game
has rules.
Get the inside track.
Nobody handed you the rulebook, so the game felt rigged your whole life.
It kind of is.
The Straight Money Masterclass hands you the inside track, in plain words, on your phone.
Jump straight to whatever's stressing you out and walk away knowing exactly what to do.
For young Canadians who are done feeling shut out of the money game, and ready to play it with the inside track instead.
Straight answers from someone who has done this for
nearly 30 years.
Who is Frank?
The guy who's spent nearly three decades talking to regular Canadians about money.
I wrote a book about it (How to Eat an Elephant, back in 2012). I ran a financial literacy company. I've sat across from thousands of people who felt exactly the way you might feel right now: a little sick when a bill lands, convinced the game was rigged, and never shown the rules.
Here's what I do. You bring the money thing that's stressing you out, and I'll give you the straight answer. No angle. No pitch. No talking down to you. Just what I would actually do if I were you.
That's the whole idea behind
#WWFD, What Would Frank Do?
Get in before everyone else
This just launched, so you'd be one of the first to get the inside track.
No rented reviews, no fake hype.
Just the straight version, priced low for the people who jump in first.
And you won't go it alone, you'll be in it with other young Canadians cracking the same stuff.
Sound familiar?
❌
The money vanishes and you don't know where
Payday feels fine. By week three you're scraping bottom and can't trace it. It's not big mistakes, it's a slow leak no one ever showed you how to spot. Once you can see it, you can stop it. That's the first cheat sheet.
❌
One surprise bill could
tip you over
A car repair. A vet visit. Suddenly you're reaching for a card you're still paying off. Living one bad week from trouble is exhausting. You don't need to be rich to feel safe. You need a buffer and a plan, and both are easier
than they look.
❌
Everyone's got an angle, and it's usually their own
The bank, the dealership, the app, the loud guy online. They all know the rules and they're not playing for your team. Imagine walking in already knowing the moves. That's the whole point of the inside track.
None of this means you messed up.
It means the rulebook was kept from you. Not anymore.
Imagine money feeling calm instead of rigged against you.
Here's what changes
once you've got the
inside track.
✅
See where it
all goes
Know your real take-home and where every dollar lands. Same paycheque, way less stress, almost right away.
✅
Get a real plan to
kill your debt
That card, that loan you avoid. You'll know how they actually work and follow a clear plan to clear them, starting with
a win that feels good.
✅
Stop getting played
At the dealership, in the feed, by the apps built to drain you. Spot the
move before it costs you.
✅
Make money work for you, not the other side
TFSA, RRSP, FHSA, in plain words. The same tools the inside crowd uses, finally working in your favour.
And that's just the start. Keep scrolling.
What's in your toolkit
Nine plain-language core topics plus three bonus topics, each with a cheat sheet and a tool.
Jump straight to whatever's on fire right now, or work through the lot. Your call, any order.
Core Topics
Money Mindset
Quiet the noise from your friends, the feed, and the get-rich-quick traps, and get clear on the future you actually want. When your head's steady, every money move gets easier.
Emergency Shield
The buffer that changes everything: your first $1,000 set aside, so one surprise bill can't tip you over. See how a small weekly amount gets you there, and pick a start date you'll actually hit.
Cash Flow
The #1 secret to financial success! See exactly where your money goes and line your bills up with your paydays, so the month stops running out before the money does. This is the one that ends the financial stress!
Credit and Debt
How a credit card really works, a real plan to clear what you owe, and how to protect the score that decides what you pay on everything else.
Taxes and
Registered Accounts
Understand taxes and the accounts that quietly hand you free money: TFSA, RRSP, FHSA, RESP. Which one to use, when, and why, without the government-website headache.
Car Buying
Walk into the dealership already knowing their moves, figure out what you can actually afford, and dodge the traps that quietly wreck your budget.
Owning vs Renting
What it really takes to buy a place in Canada, the hidden costs nobody warns you about, and an honest look at rent versus buy, no pressure either way.
Student Loans
What actually happens when payments start, what you really owe (a lot of it may charge zero interest, and most people don't know it), and the moves that can lower or pause your payments.
Investing 101
How investing really works, why it's the opposite of gambling, and how even small amounts grow into something real over time, using accounts you already have.
Bonus Topics
Managing Money
with a Partner
How to split money fairly, talk about it without it turning into a fight, and protect both your relationship and
your wallet.
Maternity Money
Getting ready for a baby changes your money fast. Understand what EI leave actually pays, how the Canada Child Benefit works, and how to turn a slice of it into your kid's future, all in plain words before the big drop in
income hits.
Insurance
What you actually need, what you can skip, and how to stop overpaying for peace of mind you weren't
even getting.
Limited Time
Bonuses
Jump in now and these are yours too
3 months FREE in the
Frank Finance Community
You don't have to crack this alone. Get your questions answered, swap real wins with other young Canadians, and join my weekly live Q&A where you can ask me anything.
Founding member status
Getting in early counts. You help shape what gets built next, you get new stuff the moment it drops, and your founding perks are locked in for good. Founding members are the first ones in, and that never changes.
A 30-minute one-on-one video call with Frank!
(first 50 members only)
A 30-minute one-on-one video call with Frank (first 50 founding members only) The first 50 founding members get me, one on one, for 30 minutes. Bring whatever is weighing on you and we will talk it through, just the two of us. When the 50 are claimed, this closes
for good.
Be one of the first 50 to get one-on-one calls with Frank.
After that, the price stays $47, but the calls are gone.
Here's what's waiting in
your account
Short videos that feel like a real talk, not a lecture
Every topic opens with a 2 to 3 minute video from me. I give you the straight version. Made for your phone.
Cheat sheets and tools that use your real numbers
Punch in your actual rent and paycheque, and it becomes your life instead of a worksheet. Your money, your answers, downloadable
and on screen.
One clear move every time
You never finish wondering "okay, but what do I do?" Each part ends with one small move for the week. That's real progress, not just notes.
Total privacy, because
this is yours
Nothing you type is stored or sold. It lives on your phone for that session only. So you can be fully
honest with yourself.
From Frank, who has spent a career giving Canadians the straight version.
The guy who will give it to you straight.
I have spent nearly three decades helping Canadians like you understand and take control of their money. Helping people like you, who feel a little sick when a bill lands, who've always had a sense the game was rigged and never got shown the rules.
I wrote a best selling personal finance book How to Eat an Elephant, Achieving Financial Success One Bite at a Time. I had five personal finance designations (CPF, RRC, CEA, CIM, FMA) and two personal finance fellowships (FCSI, FP Canada Fellow). I spent a decade running my financial literacy company, teaching employees about personal finances. I would routinely hear participants exclaim
‘Why has nobody ever explained this to me before?!’
Here's what I know after all that time: you're not the problem. The money game really is confusing and overwhelming, and most people never get the inside track on it. That's not your fault. The rules were just kept on the other side of the table. So I started handing them over.
I just want to help.
That's all this is. No shame, ever. No pretending the game is fair when it isn't. Just the rules, the cheat sheets, and the straight version, built for your phone and your real paycheque. Just clear explanations, nobody has ever done before.
I won't promise you'll get rich. Anyone who promises that is exactly who this teaches you to walk away from. What I promise: you'll finally see how the money game works, and you'll always know your next move. That's real control. And quietly, it changes everything.
You already did the hard part. Let's go.
This is for you if...
You're earning, but the money's always gone too soon, and you're done feeling that way.
You're still finding your feet, maybe still at home, and you want to build your path without anyone judging you or talking down to you.
You're done with finance bros, jargon, and "advice" that's really a sales pitch. You want the straight rules, no angle.
You don't need to know any of this yet. You just need to be willing to look and make one small move.
This isn't for you if...
You want a get-rich-quick trick or a hot stock tip. This teaches you to avoid them.
You want it all done for you without ever looking at your own numbers. The tools only work if you're
honest with them.
You're outside Canada. Every rule and number in here is Canadian.
Questions you
might be asking
I don't know anything about money.
Is this too advanced?
It's built for exactly where you are. No starting knowledge needed. If you've ever felt shut out of the money game, you're the person this was made for. We start at the real beginning, in plain words, and you pick where to jump in. Knowing nothing yet is the whole point of getting the inside track.
How long do I have access, and when does
it start?
You're in the moment you join, and you keep it. Go at your own pace, on your phone, whenever life allows. No schedule, no deadline, no grade. New stuff keeps getting added, and as a founding member, it's yours
as it drops.
Can't I just find all this free on YouTube?
You can find money tips on YouTube. The hard part is knowing which to trust. A lot of it is built to sell you something, and plenty of it is flat-out wrong. This is the straight version, in one place, from someone with nothing to push on the side. You're paying to skip the part where you guess who's lying to you.
Money's tight. Can I afford this, and
will it help?
Honest answer: the tighter things are, the more this helps. A lot of it is about making a normal, even small, paycheque stretch further, not about needing more money first. At $47 for life, it's built to pay for
itself fast.
Why is it only $47
Why is it only $47? What's the catch? No catch. I priced it low on purpose. The people who need the inside track most are usually the ones who can least afford some $2,000 program. This should not be locked away for the people with money already. So $47 is the price. Getting in now makes you a founding member, which means you lock in the founding perks and help shape what gets built next. That is the reward for being early. Not a countdown, just a better seat.
Is the $47 a
one-time payment?
Yes. $47 gets you the full thing, no monthly fee. (You can add the Frank Finance Community at checkout, with your first 3 months free, but that's completely your choice.)
What if it's not for me?
You get your money back. Try it, and if it's not right, tell me within 7 days. See the guarantee below.
The honest
7-day guarantee
Try the Straight Money Masterclass for 7 days. Watch the videos, use the cheat sheets, see if it speaks to you. If it doesn't, email me within 7 days and I'll give you your $47 back. No hoops, no guilt trip, no
"are you sure" maze.
Can I be Frank? Something that teaches you not to get played should never play you on the way out. If it's not for you, you get your money back. Simple as that.
